MRR (Monthly Recurring Revenue)
The predictable revenue a creator or business earns every month from subscriptions and recurring payments. On SoloProof, MRR is verified directly from Stripe — not self-reported.
What Is MRR?
Monthly Recurring Revenue (MRR) is the total predictable revenue you earn each month from subscriptions, memberships, and recurring billing. It's the single most important metric for any creator or SaaS founder selling recurring products.
How MRR Is Calculated
MRR = Sum of all active monthly subscription amounts
If you have 10 customers paying $29/mo and 5 paying $49/mo:
MRR = (10 × $29) + (5 × $49) = $290 + $245 = $535
For annual plans, divide by 12:
MRR from annual = Annual price ÷ 12
Why MRR Matters for Creators
MRR tells you how much revenue you can count on next month. Unlike one-time sales or sponsorship deals, MRR compounds. If you add 5 subscribers this month and retain last month's subscribers, your revenue grows predictably.
Verified vs. Self-Reported MRR
The creator economy has a trust problem: anyone can screenshot a Stripe dashboard and claim any MRR number. SoloProof solves this by connecting directly to Stripe via OAuth — your MRR is pulled from real transaction data, verified, and displayed on your public profile.
This is why SoloProof calls it verified revenue — it's not what you say you earn, it's what Stripe confirms you earn.